Introducing NEW reformulated Pure shampoo! Now made in Italy! This naturally restorative shampoo is effective on all hair types, especially on damaged hair. The bio-certified organic sunflower oil contained in this new formula makes Pure Shampoo extremely gentle, moisturizing and restructuring. This shampoo, free of sulfate, parabens, silicones and mineral oil, has a powerful restoring effect and makes hair shiny and soft. The low pH of Pure Shampoo allows the correct closing of the cuticle to improve the appearance of the hair and provide protection from the elements.

Apply a small quantity of shampoo on wet hair and work into hair and scalp. Rinse thoroughly. For best results follow up with PURE CONDITIONER.

Aqua (Ater), Sodium Lauroyl Sarcosinate, Sarcosinate, Glycerin, Coco Betaine, Zanthan Gum, Disodium Cocoamphodiacetate, Polyquaternium-7, Citric Acid, Benzyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Parfum (Fragrance), Linalool, Methylchloroisothiazolinone.